If your website isn’t meeting the needs of busy, on-the-go target buyers who are accessing the internet on a mobile device, you’re missing out on enormous business opportunities. A quick look at the numbers should convince you of the importance of capturing these potential customers:

• 80% of internet users own a smart phone
• 52% of American consumers use their mobile devices to research products while browsing in brick and mortar stores
• 80% of consumers use their smart phones to shop
• 70% of internet searches conducted by mobile device resulted in online action within 60 minutes
• 50% of mobile internet users visit a store within a day of a local search.
• Smart phone internet access has more than doubled the amount of time users spend online, compared to 2010.

However, simply directing all this mobile traffic to your standard site will not convert sales and drive revenue. Mobile users expect a completely different experience when they’re accessing the internet via mobile device as opposed to a desktop computer. It’s up to you to deliver according to their expectations.

Mobile visitors aren’t looking for information on staff bios, company history or recent press releases. They’re also looking for different content types when going online using a mobile device: Flash, PDF and bandwidth-hogging images will annoy and frustrate them.

Our development services assist you with creating a quick-loading, optimized site to capture the increasing number of customers researching products via mobile devices. From the initial stages of planning and strategy to fine-tuning the design elements, our experts bring your mobile website vision to life.

We begin by examining your goals and identifying your target audience, in order to create a brand message that’s consistent with your full website. Always keeping navigability in mind, we explore strategies like responsive design and simplified layouts.

Do you want to hear more about how a well-designed mobile website is a valuable partner to your primary site? Contact a Richard Tyler Technologies specialist for more information on how you can capture mobile traffic to bolster your online presence. We can set up a free consultation to review your current mobile landscape and offer advice on ways to improve.