Retailers from the United States and Mexico Attend Palliser Furniture University


Joint Release – Richard Tyler International, Inc.® and Palliser ® Furniture

Houston, Texas  Wednesday, April 15, 2016, Winnipeg, MB, Monday, April 15, 2016 

Palliser Furniture launched its first Palliser University conference for retail partners in the United States and Mexico, held March 1-3, 2016 at its manufacturing facilities in Mexico. The two full-day program for the attendees included training in all aspects of the business from Palliser senior management presenters, a tour of the manufacturing facilities as well as an introduction to the Sales Excellence™ Program led by Richard Tyler, CEO of Richard Tyler International, Inc.®

On the first day the theme presented was “The Life of a Palliser Sofa”, which introduced the attendees to how a sofa or sectional comes to life, from design concept to the time it is packed and shipped to their retail location. The first day included presentations on Palliser’s History, Brand, Design, Manufacturing, Styles, Leathers, Quality, Innovation, and much more. The attendees participated in an extensive tour of the Las Colinas and Saltillo manufacturing facilities to see first-hand how Palliser products are made.

In addition to the product and factory experience, the second-half of the conference introduced the attendees to the Palliser University Sales Excellence™ Program, led by Richard Tyler. Richard is a two time best selling author and is one of the world’s top Management Consultants and Keynote Speakers.. Richard Tyler’s “Commitment to Excellence”® Sales Immersion® Sales Training Program is the world’s top rated sales training and Richard is considered the world’s top sales trainer. His Seven Steps To Achieving Extraordinary Success In Sales™”, from his best-selling book Boom! was custom designed in partnership with Palliser Furniture to educate Retail Sales Professionals to be exceptional at each step of the selling process with the goal of satisfying more customers and increasing their overall furniture sales On the final day of the conference, the attendees were given a written exam encompassing both “The Life of a Palliser Sofa” and “Sales Excellence™” curricula. Upon passing there was a presentation of certificates certifying each qualified attendee as a new Palliser Brand Ambassador.

Lorri Kelley, Palliser’s Executive Vice President of Sales and Marketing said, “We couldn’t be more pleased with the results of our first Palliser University conference for our US and Mexico retail partners. We had a terrific time hosting the sales professionals and introducing them to our company. With the product and quality presentations along with implementation of the Sales Excellence™ coursework, our objective was to help them to become even more successful at what they do at retail. At the conclusion of two days of comprehensive study, we certified our new Palliser Retail Brand Ambassadors from our great retail partners across both countries. It was a great pleasure to work with and get to know each one of them.”

This was the second Palliser University conference conducted by the manufacturer. In September 2015, Palliser held its first University in Winnipeg, MB at the corporate facilities for their Canadian retailers following a similar educational format. The individual performance was then tracked for each of the attendees, comparing their sales results from the fourth quarter of 2014 to the same time period in 2015 to confirm that the content presented, when implemented, would make them more successful in their business. The retailers overall realized a 17% increase overall in sales of Palliser products while the individual productivity of each of the attendees increased on average in excess of 40% during the time period reviewed.

Dru Jeppe, Owner of Reeds Furniture in Angora Hills, CA said, “Learning about Palliser has made us true Ambassadors of the brand, but more importantly emotionally connected to you and the people behind the product. Learning about how on-point and efficient everyone and everything works as a team at the factory in Mexico and Canada thru collaboration and caring about each other and your customers made us feel how lucky we are to be a Palliser partner. We are so very lucky to know you, be able to represent Palliser with pride, and most importantly be a proud “Palliser Ambassador”.
Karen Baer-Perez, sales professional from Leather Express in Boca Raton, FL had this to say about her experience: “I greatly value the wealth of knowledge, the factory tours and the intense sales seminar that were all so deftly executed. All for the higher purpose of increasing our bottom lines. Good for us all!

Palliser has scheduled additional University conferences throughout 2016:

Winnipeg Manitoba, CA – May 9th – May 12th, 2016

Saltillo Mexico – May 16th – May 19th, 2016

Winnipeg Manitoba, CA – September 19th – Sept 22nd, 2016

For questions about Palliser University or for registration information, please contact Shireen Enns at [email protected]

*Portions of this Press Release have been previously released through and

About Richard Tyler 

Richard Tyler is a 2x Best Selling Author, the world’s top Sales Expert and Trainer, a highly acclaimed Management Consultant, and Keynote Speaker. Richard has earned a worldwide reputation for his powerful educational methods, motivational techniques and success training. Richard Tyler’s two immensely popular training programs, “Commitment to Excellence”® Sales Immersion® Program” and “Commitment to Excellence”® Leadership Mastery™ Program”, are influencing businesspeople from all rungs of the corporate ladder. Richard has been seen on FOX, CBS, NBC and ABC television affiliates,,,,,, Wall Street Journal’s,,, as well as other major media outlets. As Richard says, “Remember, your success tomorrow is in direct proportion to your ‘Commitment to Excellence®’ today.™”.

About Palliser

Palliser is a leading manufacturer of made-to-order leather and fabric upholstered furniture with manufacturing facilities in Canada and Mexico. Palliser produces a full range of upholstered products in leather and fabric including Stationary, Motion, Sectionals and Recliners and is the industry leader in the Home Theater Seating category. The designs range from transitional to the latest trends in contemporary styling, and many provide configurable piece options and innovative features. Palliser offers over 300 cover choices and the majority of products are available in all covers. The unique strength of Palliser is its ability to produce its full complement of products within North America and deliver quality custom furniture on time.

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For further information, contact Jessica Smithson, Marketing Manager at Palliser Upholstery Corporate Offices in Winnipeg, MB: 204-988-5400 ext. 4330

For further information on Richard Tyler and/or Richard Tyler International, Inc. ® and any Programs and Services or to book Richard Tyler as a Keynote Speaker please visit

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