The novelty of social media has worn off and smart businesses now understand that it is a viable channel for attracting and engaging with target prospects, customers and other valuable constituents. Yet, with so many people cluttering up social channels, it is more critical than ever to follow a proven process or else risk investing resources in social activity that will not provide business results.
Social Media gets you found – Studies show that 65% of respondents use social media to learn more about products, services, businesses, and brands. Some 53% compliment brands and 70% read other people’s experiences. It is also one of the most cost-effective ways to reach a highly -targeted audience with specific interests.
Social Media is a growing part of SEO – In recent updates, Google has made social signals an increasingly important factor in their ranking algorithm. Pages and content that get more clicks, shares and follows are promoted to the top of the list.
Social Media generates leads and sales – social media in an excellent place to make connections, start conversations and listen to what people are already saying about a specific topic. And yes, it also generates leads and sales.
Social Media networks, which have been proven to be effective for both B2C and B2B companies include:
- Google +
- Slideshare
- YouTube
Let us help you get social! Build your own audience, establish your brand, generate awareness for your products or services, promote your content and drive targeted buyers to your sales and marketing offers. Get started today with a free Social Media consultation!
